Trade Fair Reports
In 2011 Mode City and Interfilière will Begin a New Era
 For almost 50 years, EUROVET, the world's leading organizer of lingerie and beachwear trade fairs, has had the mission of serving the international industry. The first fairs were in Paris, the world's fashion capital, next came Shanghai in 2005, Hong Kong in 2007, and in New York and Las Vegas in 2008 through a partnership with CurveExpo.
For years Mode City and Interfilière have served the swimwear, summer lingerie and Well being markets as the only meeting place for all the major brands and international weavers and manufacturers. These industry players know and trust the trade fairs, which are important strategic development platforms.
Following the move from Lyon to Paris in 2008, Mode City and Interfilière once again will create excitement in 2011. To respond to the market's needs and evolution, Eurovet is changing the trade fair dates to now launch the sector's season i.e. 9 to 11, July 2011.
A NEW ENERGY FOR A NEW ERA !
By positioning the fair at the beginning of the season, Interfilière and Mode City affirm their rightful place as international trade fair leaders, business accelerators and initiators of global trends. This change will also meet the needs of the exhibitors who for several years have suggested this shift. For the Interfilière weavers, it is essential to be next to a major trade fair for finished products that brings together all their important clients, and this will now be the case with the July date.
For more than five years, materials exhibitors have requested an earlier date for the trade fair.
For the Mode City brands, the key dates of 9, 10 and 11 July were carefully chosen by the industry itself to better correspond to the different buying calendars around the world and to take into consideration sectors, distribution networks and countries. Organized around the presentation of the collections, right after Bread & Butter , Berlin , this time is ideal for northern countries and the global community in general.
The dates are before 14 July, after the first weekend of sales for the southern European countries, and right before the beach season is in full swing.
With this change in July 2011, Mode City and Interfilière begin a new phase in their history and will celebrate the event against a fabulous backdrop and with a schedule of original activities and events in the Parc des Expositions and in Paris .
“Cruise by Mode City ” is the place to be in September
Not only will the lingerie and beachwear trade fair move to July, but Mode City will also maintain a place in the Paris September 2011 trade fairs. Cruise by Mode City will meet the needs of the “trendy” brands who wish to reach the ready-to-wear distribution networks at the Porte de Versailles, as well as their specific lingerie and beachwear distribution contacts.
“A complete plan to facilitate the change”
Thanks to a complete plan, Eurovet will put into action a new dynamic with even better performing trade fairs to satisfy business' needs and tomorrow's economic challenges. Aware that such a decision implies changes in the practices of the global market, Eurovet has announced this transition as early as possible – more than a year ahead of time, to allow each participant to get organized as easily as possible. Everything has already been set up to facilitate this changeover throughout the coming year. Beginning shortly, Eurovet teams will be in several European cities to meet manufacturers, agents and distributors to share ideas about this new phase for their international trade fair calendars.
ITMA 2011 Expanding to Include
Research & Education Pavilion
ITMA, the world's largest and most established textile machinery exhibition, has placed bigger spotlight on research and development, as well as education and training; a pavilion will be organised for research institutes and higher institutions of learning to showcase their projects, capabilities and programmes. The Research & Education (R&E) pavilion will be a major feature at next year's ITMA exhibition, which will be held at the Fira de Barcelona Gran Vía venue in Barcelona , Spain from 22 to 29 September 2011. It is one of a range of initiatives by the show owner, CEMATEX, to ensure the sustainable development of the textile and garment industry.
According to Jeroen Vits, Secretary General of SYMATEX ( Belgium ) and Chairman of the ITMA 2011 R&E Committee, the key to creating the industry's sustainable development is through research and development, and education and training. He commented, “We believe that businesses must continue to invest in developing innovative processes, products, and manufacturing capabilities. In addition, human capital must be developed to the fullest. There must be more dialogue and cross-fertilisation of ideas between commercial and academic organisations to encourage synergistic collaboration, and to ensure a continuous stream of new ideas and innovations.
“ITMA 2011 will be an excellent platform for exploring strategic partnerships, exchange of ideas, and networking. We hope more organisations will take up this opportunity to showcase or share their expertise and projects, as we will have well over 100,000 exhibitors and visitors converging at our exhibition.”
AUTEX, the Association of Universities for Textiles, which has 32 members from 24 countries, is in support of ITMA's focus. The association's vision is to facilitate co-operation amongst members in high-level textile education and research. Its General Secretary, Prof Paul Kiekens, of AUTEX, commented: “As the voice of the European textile universities, AUTEX promotes and participates in research and development and education projects which bring added value to the textiles industry at the European level. “We see positive synergies with ITMA, which has been held in Europe for six decades. Hence, we believe the exhibition with its focus on the Research and Education sector is an excellent platform for constructive dialogue between universities and industry members and we are very pleased to support it.”
Invitations have been sent to research centres, institutions and associations all around the world to participate in the R&E pavilion. As a result, a number of leading institutions have already responded to the call. Among them are the Institut für Textil- und Verfahrenstechnik Denkendorf (ITV-Denkendorf) and the Institut für Textiltechnik of RWTH Aachen University (ITA), Fraunhofer Institute for Industrial Mathematics ITWM and Cetex Institut für Textil- und Verarbeitungsmaschinen gemeinnützige GmbH from Germany; D.K.T.E. Society's Textile & Engineering Institute from India; and Instituto Tecnológico Textil (AITEX) and Institut D'investigació Tèxtil I Cooperació Industrial de Terrassa-UPC from Spain.
A highlight at the pavilion is a speaker's corner where 20-minute presentation slots are made available to organisations participating in the area. The slots are limited and will be offered on a first-come-first-served basis. “We welcome submissions on themes such as textiles, polymers and process technology. To ensure the quality of the submissions, all presentations and posters are subject to the approval of a technical committee,” said Vits.
Besides research and education, ITMA 2011 will also of course feature exhibits from the entire textile and garment value chain, ranging from textile spinning, web formation, winding and texturing, weaving, knitting and hosiery, embroidery and braiding, finishing, dyestuffs and chemicals, software, logistics, plant operations, recycling, education, garment making and textile processing. The 100,000 sqm net exhibition is expected to attract over 1,400 international exhibiting companies.
Kudos for Techtextil North America 2010
The seventh edition of Techtextil North America took place May 18 – 20, 2010 at the Georgia World Congress Center in Atlanta, Georgia. The event took place as part of a co-location effort with both the ATME-I show and SPESA EXPO creating the first ever Textile & Sewn Products Industry Week in an effort that provided tremendous value for textile and sewn products industry professionals at all levels of the textile and sewn products manufacturing and application supply chains.
 The 2010 Techtextil North America event hosted 233 exhibitors from 22 countries including international pavilions from Belgium, France, Canada, China, Italy, Germany, Portugal and Taiwan, while the total co-location attendance exceeded 8,000.
Michael Jaenecke, Brand Manager of Techtextil Worldwide noted that “The floor buzzed, the feedback of the exhibitors was very positive and the co-location effort turned out to be very beneficial for all parties. The North American companies and market seem to be slowly recovering from the still challenging economic situation.Techtextil North America 2010 turned out to be one of the best Techtextil shows we ever had in the USA. So we are very optimistic regarding our upcoming shows.”
Adds David Audrain, President of Messe Frankfurt North America “We are extremely pleased with the results of Techtextil North America this year, and especially pleased with the success of the co-location. This has created a wonderful foundation for growth as we move forward with our permanent co-location and partnership with SPESA.”
Symposium Highlights
The Techtextil North America Symposiums were again held concurrently with the show. The 2010 program featured 13 primary sessions containing a total of 70 presentations from industry leaders on topics such as technical textile research, military developments, protective textiles, nonwovens, biotechnology and smart/intelligent fabrics. Comments Edward Gregor, President of Edward C. Gregor Associates on the 2010 edtion, “I've moderated a session at every Techtextil North America Symposium in Atlanta since its inception. What impresses me most is the diversity and quality of the attendees, all with one common mission; to learn first-hand what they cannot at any other industry forum and to be on top of their game once back home at their company.”
Happy Business Visitors
In the course of interaction with the business visitors, it was found that they were generally quite happy with their decision to visit the fair. Some of them paid glowing tributes to the organizers and were happy with the result of their visit. Here are their comments :
“The show is always beneficial. I learn something new every time I attend. Good Job!” said Bedford Weaving, Inc., Jimmy Williamson, Sales, USA. “Techtextil North America gave me the chance to meet with key suppliers and establish a serious and promising game plan for my current product development efforts”, felt Eric McCann, Airlay Supervisor, Dorel Industries, Canada.
“We usually attend Techtextil North America looking for the latest innovations applicable to our industry (healthcare products). Then we might attend the SPESA EXPO event to meet with some of our vendors. It was a real convenience to be able to accomplish both of these goals at one place. This approach was also very cost effective as most companies continue to manage their travel budgets very closely.” said Tom Langdon, Vice President of Purchasing, Encompass Corporate, USA.
“This expo was a great way to see innovative products and equipment from all around the world under one roof (one very big roof). As a supplier to the industry, I found it helpful to gauge which other suppliers and countries were committed to a presence in the technical textiles industry.” According to Rick Ranhotra, Process Engineer, Georgia Power Company, Rick Ranhotra, Process Engineer, USA : “Great show - thanks so much - the combined effort with SPESA EXPO was wonderful!” exclaimed Lafitte Mop Co., Inc., Melanie Lafitte, Sales, USA.
James Chesnutt, President, National Spinning Co., USA commented “You hit a home run this year! There was a good cross section of suppliers represented. This is definitely the best show I've been to in years. It was well organized and our company benefited greatly.”
Francois Masse, Textile Technician, Reebok-CCM, Canada said “It was a pleasure to attend Techtextil North America and it was the best textile show I've attended in years. The co-location was brilliant and created a nice buzz offering something for everyone. The Symposiums we found to be a great benefit to our group.”
Appreciative Exhibitors
If business visitors were happy, exhibitors were even happier, as is reflected from their statements. Glen Raven, Kara Pope, Marketing Coordinator, USA says “The co-location of these events has created tremendous synergies between strong players across various industries.”
Fabrizio Giustarini, Italian Trade Commissioner, Italy was quite happy and remarked “We would like to congratulate Messe Frankfurt USA and its associates for organizing a very successful event. The Italian companies that exhibited in this year's edition of Techtextil North America were pleased with the quality of the show visitors and look forward to participating again in 2012.”
Oliver Spoecker, Sales and Marketing Manager, Lenzing, Austria was quite positive. He said, “I can only say positive things about Techtextil North America. It is bigger and better than ever.”, Marie-Luise Keuler, Director Sales Fabric, MEP-OLBO GmbH, Germany stated “This was our first time exhibiting at Techtextil North America – and it sure was a good decision and worth while. We had some of our key customers visiting us (we made appointments ahead) but also had new promising contacts. I thank you all for a good job and the opportunity you gave us to increase our activities on the U.S. market.”
Anthony Ashton, Managing Director, Richard Hough Limited, United Kingdom expressed his views “ The upbeat feel of Techtextil North America was enhanced by the excellent quality of visitors. Representatives from some of the largest nonwoven manufacturing companies in the U.S. as well as textile manufacturers from Canada and South America came to our booth.” Morris Collins, President RKW US, Inc., USA observed “Overall the show was fantastic. It exceeded my expectations and I particularly liked the combination set up with three events next to one another.”
Shawn Lee, Product Marketing Manager, High Performance Polymers, SABIC Innovative Plastics USA pointed out “We were pleased with the event and feel we have hit our major goals for the show. We were able to see a good mix of people involved in every step of the technical textile production process.”
Jack Gabay, President SilerClear, USA exclaimed, “We found the quality of the customers on the floor to be exceptional. The right people from a good range of industries were represented. We will be back next year!” David Kuzdrall, Market Manager – Textiles & Thin Films, Stahl USA : “This show has been very good for us, better than other shows. We have had great, relevant conversations with prospects that presented real problems and were eager to discuss new solutions.”
Howard E. Cumins, Vice President and C.O.O.,Supertex Liberty Industries Inc USA was all appreciative, when he said “Great show. We met many new prospects from both far away and near to us that did not know our company existed.” Burt Moody, President ,Technical Coating International, Inc., USA agreed, “Best show in quite a few years! We received good quality leads and plan on participating in Las Vegas .”
Ken Milam, New Business Development ThermoPore Materials Corporation, USA : “What I liked best about Techtextil North America was the number and quality of leads we received. It was more than we expected and we should be busy for a while following up. Thank you for a great show!”
Jin Ge, General Manager, Zhejiang Guxiandao Industrial Fibre Co, Ltd., China concluded, “This is the third time we have exhibited in Atlanta and we consider this the only platform in North America to maintain our business and meet our exisiting customers. We were also pleased to gain some new business at the 2010 event.”
Techtextil North America 2011
In 2011 Messe Frankfurt will again produce a West Coast edition of Techtextil North America which will take place March 15 – 17 at the Mandalay Bay Convention Center in Las Vegas, Nevada.
More Exhibitors at CPM
The countdown has started – in less than 100 days the summer edition of CPM will open its doors. From 6 – 9 September 2010 some 1,300 collections will be presented on over 44,000 m2. Exhibitors in Moscow will offer visitors from over 50 countries a comprehensive overview of the 2011Spring/Summer trends.
 Held for the 15th time now CPM – Collection Première Moscow is the most important orders platform for Eastern Europe where exhibitors from almost 30 countries will once again be showcasing their ranges to international buyers.
“After a difficult year in 2009 the Russian clothing market is now clearly back on the road to recovery,” explained CPM Project Manager Christian Kasch. “This is also reflected in our current registration figures. We are seeing a clear rise here in the number of exhibitors. The Premium segment is already as good as fully booked. We have now adapted even more to exhibitors' needs and created a new look and appearance to the fair with a special guidance system,” Kasch continued.
The quality of exhibitors has also risen again significantly in the CPM Kids and Young Fashion segments. Both segments are posting rises in exhibitor numbers. Another special feature is located in the French pavilion featuring its own dedicated menswear section for the first time now. These increases in exhibitor numbers in the different segments are evidence of the high standing enjoyed by CPM on the Russian market.
Exhibitors at the 15th CPM – Collection Première Moscow include… …in the Premium segment: Christina Effe, Yudashkin, Gabi Lauton, Ischiko, Peter O. Mahler, Sarah Pacini and a new exhibitor from the USA Rosemary Creations …in the CPM Kids segment: GF Ferre, Iceberg, Moschino, Andrea Montelpare, Naturino, IKKS Kids, Airfield, AnnaRita N., Carlo, Pignatelli Junior, Catimini, Mayoral Junior, Boboli, Sterntaler, Obermeier, Kanz + Steiff, Brums
Russian design talent to present their Collections
No CPM would be complete without the talented Russian designers sponsored by the Düsseldorf – Moscow axis of fashion, an initiative supported by the Igedo Company. These designers will once again be featured in the Premium segment in Hall 8.1. In their own fashion show the designers will present their current collections to the specialist audience.
Held for the fifth time now the Russian Fashion Retail Forum – just as in previous years – offers an expert range of information on current themes concerning Russian clothing retail. In some 25 seminars and workshops Russian and international sectoral experts will provide information free of charge on the very latest topics in the fashion business. Participation in the Russian Fashion Retail Forum is free to all visitors and exhibitors at CPM thereby providing added benefits for all buyers.
The 16th edition of CPM – Collection Première Moscow will be held at the Moscow Expo Centre fair grounds from 22 to 25 February 2011.
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