Corporate News
Sangam Suitings Proudly Announces its POWER BRAND RISING STAR Status
 Power Brands Rising Star is a research driven anthology of Most Powerful Upcoming Brands in India, which are successfully taking on and beating their competitors in their own unique ways. This Project exemplifies the icons that have emanated as the ultimate benchmark of achievement and success and are effectively re-writing business
equations in their respective sectors. Each company has been shortlisted based on a pan India research conducted by the Indian Council for Market Research (ICMR) as one of the top Rising Brands across Industries, which have the vision and potential to become Global Superpowers. Excellence can be achieved by mastery of fundamentals, keeping in mind virtues like quality, commitment and excellence on which Sangam was built and nurtured over all these years and has remained constant.
The above mentioned qualities have helped Sangam Suiting’s enhance Brand Potential, Brand Essence, Brand Recall and Brand impact which in turn have helped in its selection in this pristine project.
Sangam Group’s Executive Director V K Sodani mentioned that “Sangam Suitings accept this with all humility and take a pledge to continue with the same efforts to reach newer heights. In the years to follow, we will not only take Sangam to every home in India but will also aim at making ourselves a globally recognized brand.” "Meet Sangam Group at InFashion 2012 !"
Sangam India Limited Sangam Group - Born of humble beginnings in the year 1985, today is a business giant with over 7,000 employees and aim to achieve a billion dollar turnover by 2015. The Group has 2 lakh spindles and 2,500 rotors for producing PV dyed yarn, cotton and OE yarn with an enviable reputation for quality,
which is underlined by its ISO 9001 certification. The Group is largest producer of PV dyed yarn in Asia at single
location. The Group is forerunner in manufacturing ready to stitch fabric with the annual capacity to produce 30 million meter fabric and 40 million meter denim.
Apart from the activities which Sangam has carried out to be where it currently is, the company firmly believes that its contribution to society plays an important role in growth too. "InFashion has brought entire fashion and apparel industry to a platform where all fabric manufacturers, traders, designers, garment manufacturers and most importantly the customers exchange their views and showcases their products and innovative developments.
We have been a pioneer in textile industry since last three decades and have managed to hold our position as leader in PV dyed yarns, premium fabric manufacturer and now amongst biggest denim fabric manufacturer, we see this show would help giving us a chance to display our strength in terms of innovation and creativity, Though our brand is already known, but we are focusing on to mark our presence through this show." says S.N. Modani, Managing Director Sangam India Limited. (482)
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| Warm Response for Pilbloc® at Yarn Collection – Autumn Winter 2012-13 (BIRLA) |
 Pilbloc®, the next generation anti-pill fiber from Birlacril®, was promoted in Yarn Collection - Autumn Winter 2012-13. It was a joint event by Birlacril® with its valued partner Ganga Acrowools Limited
(India). The event was hosted at Hotel Park Plaza, Ludhiana on 8th February 2012. More than 400 select invitees from different sectors of the industry including knitwear and apparel manufacturers, eminent
designers, fashion brands, delegates from buying houses and retail sector graced the occasion with their presence. Ravinder Verma, Managing Director, Ganga Acrowools Ltd. invited Ambrish K. Maheshwari, CEO Acrylic Fiber, Aditya Birla Group to inaugurate the event. Following the inauguration, Biswajit Chaudhuri, Chief Marketing Officer, Acrylic Fibre Business, Aditya Birla Group took the invitees through an enlightening presentation explaining the specialty product portfolio of Birlacril®, its key attributes and applications of each product with a spotlight on Pilbloc® which generated a lot of interest amongst the audience.
This interactive session was highly successful and the delegates were all praise for this special session which focused on Pilbloc®. A presentation was made on the Autumn Winter 2012-13 Yarn Collection of Ganga Acrowools by Amit Thapar, Commercial President, who laid special emphasis on LPSS (Low Pill Super Soft) and SWTLPS (Spring Like Wool Touch Low Pill Soft) yarns made with Pilbloc® Fibers. LPSS yarn is being used by leading brands like Oner®, JS Doaba Naura®, Rage®, Umesh Knitwears, to name a few.
Sweaters made with LPSS yarn are low pill, super soft, bulky and are available in a wide range of shades in flexible lot sizes. SWTLPS yarn has a good pilling grade of more than 4 (ICI Pill Box Test), has excellent bounce and bulk, suitable for light weight wool touch garments. This specialty yarn from Ganga Acrowools was first developed for Reebok®. Ganga Acrowools introduced this yarn to the knitwear industry in Ludhiana at this event.
Explaining what made Pilbloc® so special and different was brought out fully well both in the presentation as well as interaction that it imparts softness and unique hand-feel in garments. It resists pilling over repeated use and washing. Knitwear and apparels made from Pilbloc® look as good as new after every wash. Fabric made from Pilbloc® resists pilling throughout its lifetime. It was also explained that Pilbloc® blends easily with other fibers as well and enhances their pilling performance. Garments made with Pilbloc® have cashmere feel, vibrant colors, bright and natural lustre, excellent wash and easy care aesthetics. Pilbloc® is very suitable for school sweaters and fashion apparel.
A wide range of concept garments with Pilbloc® was displayed at the event. The collection included garments made with different types of blends with Pilbloc® brand fiber - including fashion wear for men,
women and children; very soft “cashmere feel” sweaters for young children and ladies wear; school uniform sweaters for a clean and smart look to the students; “silky” garments, to mention a few.
The types of garments displayed included sweaters, T-shirts, mufflers, stoles, throws, caps, woven and knitted jackets, overcoats and others. The collection displayed the diverse range of garments made of Pilbloc® brand fiber, in all types of colors and blend combinations. Pilbloc® Hang Tag Program was also launched during this event. A Hang Tag is a brand promise to the consumers that is backed by adequate
product testing and process perfection at the value chain. Hang Tags would help to increase the perceived benefits observed by the end-user and also inform consumers about specific benefits of Pilbloc®. It would help trade and retail partners in their selling functions by promoting brand recognition. A garment would qualify for a Pilbloc® Hang Tag when it meets the prescribed quality standards.
It was also brought to the attention of the invitees that there are three approved suppliers of Pilbloc® yarns in India. These are : Ganga Acrowools Limited, Sportking Synthetics and Oswal Woolen Mills. (names of cities where these are located must be mentioned.) Going by the lively interaction at the presentation made, the event proved to be a great success, as it seemed to have brought home the USPs of Pilbloc, which is now being increasingly understood, appreciated and even adopted. Since the audience represented in good numbers at fairly senior levels from various related sectors, who were quite convinced of eminent relevance of the Pilbloc®, which is sure to get reflected in the market, sooner than later. (736) |
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MONETARY POLICY 2012-13: ONE IS NOT ENOUGH |
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